Zara Easton (she/her)

Head of Brand Marketing UK - LinkedIn

Zara Easton leads LinkedIn's brand marketing in the UK, leveraging her prior brand-building experience with Virgin Group. Since joining in 2020, Zara embarked on a mission to elevate LinkedIn's brand presence, and her exceptional leadership swiftly earned her recognition, including 11 Cannes Awards, and she is listed among Campaign’s Faces to Watch. Currently, she directs her marketing efforts towards Gen-Z, acknowledging the challenges they face in the midst of a cost-of-living crisis and a highly competitive job market. Beyond her professional responsibilities, Zara finds great fulfillment in mentoring the younger generation, including initiatives for young prison-leavers and offering guidance to graduates.