Jenny Tsai (she/her)

Founder & CEO - WeArisma

Jenny Tsai is a pioneer of the marketing landscape and the founder and CEO of WeArisma, a solution enabling the world’s most precious brands to maximize and protect brand value on earned media. Under Jenny’s leadership, WeArisma provides marketeers with a precise approach to earned media, so they can brand-build in any country and any part of the marketing journey.

With an impressive international career spanning TV, print, and digital media, Jenny brings a unique skill set at the intersection of creativity, tech and data to WeArisma. Her relentless commitment to finding the perfect blend of human expertise and AI has made a significant impact on the world of earned media otherwise lacking, helping transform the industry from one that looked set to become highly commoditized and untrustworthy to one of the most authentic channels in the digital era.