Serena Martin (she/her)

Managing Director, Business Model Innovation - Co:cubed

Serena has previously led strategy, innovation, growth and business development at BBC and Sky. She was the Co-founder of BritBox International - the digital streaming service that recently sold for $650m, and during her time at Sky and the BBC launched various new businesses including NowTV, Sky 3D, Sky Store, SkyQ plus transformative social media, gaming, education and immersive events partnerships.

She now leads the business model innovation practice at Co:cubed, and is also a lead mentor and advisor to digital and entertainment start ups on the BlockDojo and TechStars accelerator programmes. Serena sits on the Board of Together TV (a TV channel highlighting the work of the charitable sector and volunteer organisations) and the MOBOs.