Ruby Soave

Head of Influencer Marketing - Pion

Ruby Soave has been working with influencers for over 15 years - long before the term ‘influencer marketing’ was coined. Ruby has extensive experience across FTSE 100 and FMCG companies. She is currently Head of Influencer Marketing at Pion, the world’s leading student loyalty network, where she works with brands to deliver effective creator campaigns to Gen Z. Ruby is passionate about protecting and furthering the creator ecosystem through responsible marketing, and is committed to mentoring others within the industry.