Sonia Harrach (she/her)

Head of GENgage - JCDecaux

Sonia Harrach is Head of GENgage (our Gen Z audience-led program) at JCDecaux UK, the world’s largest Digital Out-of-Home media owner. Sonia works with brands who want to reach a younger audience to help them extend awareness and target that ever-changing audience using the power of Out-of-Home.

She works in partnership with these brands to ensure they make the most of their marketing investment, raising awareness and inspiring action by targeting and influencing the audience groups they need to reach in order to grow.