Marina Panayiotopoulou

Brand Business Director, Maybelline New York - L’Oreal

With over 11 years of marketing experience in the dynamic and diverse makeup industry, Marina has honed her skills in understanding consumer trends and staying relevant across different generations. Leading Maybelline New York, the global number one makeup brand, she has witnessed the transformative power of cosmetics in empowering individuals to confidently embrace their unique beauty. Maybelline's current focus on Gen Z underscores the commitment to supporting mental health initiatives and fostering a community of strength and acceptance among the younger generation.